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Independent Wine Merchants - Established 2002

Privacy Policy

Privacy Policy

Last updated: July 2026

CMT (Wines) Limited, trading as Bray Valley Wines, respects your privacy and is committed to protecting your personal information.

This privacy policy explains what information we collect, why we collect it and how we use it.

Who we are

Bray Valley Wines is operated by:

CMT (Wines) Limited
Trading as Bray Valley Wines
1 Westhill
Pathfields Business Park
South Molton
North Devon
EX36 3BS

Email: shop@brayvalleywines.co.uk
Telephone: 01769 575946

For data protection purposes, CMT (Wines) Limited is the data controller.

Information we collect

We may collect the following information:

  • Your name, billing address and delivery address.
  • Your email address and telephone number.
  • Details of orders you place with us.
  • Account details if you create an online account.
  • Messages or enquiries you send to us.
  • Your newsletter and marketing preferences.
  • Technical information such as your IP address, browser type and how you use our website.

Payments are processed securely by our payment providers. Bray Valley Wines does not store your full debit or credit card details.

How we use your information

We use your information to:

  • Process and deliver your orders.
  • Take payment and issue invoices or refunds.
  • Contact you about an order or enquiry.
  • Manage your online account.
  • Meet our accounting, tax and legal obligations.
  • Prevent fraud and protect our website.
  • Improve our website and customer service.
  • Send newsletters and special offers where you have agreed to receive them.

Our lawful reasons for using your information include fulfilling our contract with you, meeting legal obligations, protecting our legitimate business interests and, where required, obtaining your consent.

Marketing

You will only receive marketing emails where you have subscribed, agreed to receive them or where we are otherwise permitted to contact you under applicable marketing laws.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

Unsubscribing from marketing will not stop us from sending important messages about an order you have placed.

Who we share information with

We may share information with trusted organisations that help us operate our business, including:

  • Payment providers.
  • Delivery companies and couriers.
  • Website hosting and technical support providers.
  • Email and newsletter providers.
  • Accounting and bookkeeping providers.
  • Our professional advisers.
  • Government authorities where legally required.

We only provide these organisations with the information they need to perform their services.

We do not sell your personal information.

How long we keep your information

We keep information only for as long as it is reasonably required.

Order, invoice and accounting information will normally be retained for up to six years to meet tax, accounting and legal requirements.

Account information is retained while your account remains active. Marketing information is retained until you unsubscribe or withdraw your consent.

We may retain information for longer where required by law or where it is needed to deal with a dispute or legal claim.

Cookies

Our website uses cookies and similar technologies to operate the online shop, remember your preferences, understand website usage and, where you consent, support analytics or marketing.

You can accept, reject or manage non-essential cookies through the cookie settings displayed on our website.

Keeping your information secure

We take reasonable technical and organisational measures to protect your information against loss, misuse, unauthorised access or disclosure.

Some of our service providers may process information outside the United Kingdom. Where this happens, we require appropriate safeguards to be in place to protect your information.

Your rights

Depending on the circumstances, you may have the right to:

  • Ask for a copy of the personal information we hold about you.
  • Ask us to correct inaccurate information.
  • Ask us to delete your information.
  • Ask us to restrict how your information is used.
  • Object to certain uses of your information.
  • Withdraw your consent.
  • Ask for certain information to be transferred to you or another organisation.

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, please contact us at shop@brayvalleywines.co.uk.

Complaints

Please contact us first if you have any concerns about how we use your information, so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator responsible for data protection.

Changes to this policy

We may update this privacy policy occasionally. The latest version will always be published on this page.